Roundabout Outdoor and PlayPumps International: A Hybrid Business Model to Tackle the Water Scarcity Problem
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ExcerptsHow It Began
For most of the 1990s, the promoters worked tirelessly to improve the water system's functionality and durability... The Water SystemThe PlayPump water systems were installed in places such as school playgrounds, clinics, and community centers. According to Field, "It's a positive displacement water pump, and as the children spin around, it transfers their energy into vertical or reciprocal motion, and that pumps water from an underground borehole or well to the surface where it's stored in a tank for future use."... A Social Innovation?Experts felt that the PlayPump was a social innovation that was also sustainable. Herman Diale, Eskom's corporate social investment consultant, said, "Eskom decided to get involved because of the project's sustainability and the viability of improving the quality of life for rural communities... Growing Through CollaborationMany investors were attracted by the simple yet ingenious technology and the business model that supported the installation of PlayPumps, and since the late 1990s, RO was able to scale up significantly...
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